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Strategic
Planning & Business Plans
Strategic plans and business plans serve different
purposes. A strategic plan includes longer range goals,
with the understanding that shorter term objectives and tactics must be
flexible. A business plan includes detail for responsibility, quantifiable
measurements, operations and analysis.
To use a sports metaphor, a strategic plan could be a plan
for the whole season, taking into consideration the schedule of teams, when athletes should peak
and depth of talent of players. The game plan for any
given game would be the business plan, with immediate actionable items, specific plays and
identified roles for each player. The team trains and plans
for the longer strategic plan, but implements the game or business
plan.
Recognizing that organizations differ in their missions and
composition, BAS helps each client develop the most appropriate method for designing their
Strategic Plan and in conjunction with the client,
develops the most appropriate method of creating strategic plans that can be
implemented.
Business plans include operational sections and BAS works
with Clients to identify, prioritize and analyze market, management, personnel and budget issues
associated with business planning.
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